Home > Support > Knowledge Base > Ad Tracking and Other Features

Ad Tracking and Other Features


Ad Tracking and Other Features:


What is OptinZip's "Ad Tracking"?

OptinZip allows you to categorize your leads using the "ad tracking" feature. Many customers use this feature to keep track of where they acquired each of their leads. For instance, you could assign each lead that comes through your web form the ad tracking category "web_form", those that come through newsletters the value "newsletter", and those that come through classified ads the value "classified".

Once you've used this feature to track your leads, you can login to your Customer Control Panel to see a graphical report detailing lead responses to each ad.

How Can I Assign Ad Tracking Categories to Leads Acquired Through E-Mail?

To assign ad tracking categories to leads acquired through e-mail, simply direct your leads to send e-mail to a modified version of your OptinZip autoresponder address. Pick an ad name, and add it to your address as follows: Leads who e-mail your modified OptinZip autoresponder address will be added to your autoresponder, and assigned to the appropriate ad tracking category .

Valid ad names may contain letters, numbers, hyphens, or underscores, but not spaces. Use this modified autoresponder address everywhere you advertise, including in e-mail, print, and web marketing materials.

How Can I Assign Ad Tracking Categories to Leads Acquired Through My Web Form?

Use OptinZip's ad tracking feature to keep track of how customers respond to ads that are placed on different areas of your web site.

To incorporate the ad tracking feature into your web form, simply replace the word "adcategory" in your form's HTML code with the ad tracking category you would like to use. For example, change it to "homepage", "contactpage", or "newsletter". Valid ad tracking categories may contain letters, numbers, hyphens, or underscores, but not spaces. The value can contain up to 20 characters, and must be placed between quotes.

For more information:

How Can I Assign Ad Tracking Categories to Leads Already in My Autoresponder?

How Can I See the Ad Tracking Category Assigned to Each of My Leads?

  1. Login to the Customer Control Panel from the top of the main OptinZip page using your login name and password. This will bring up a page titled "Online Customer Control Panel."
  2. In the upper right-hand corner of this page is a drop-down box titled "Select List." Choose the name of the list you want to edit, and click the "Go" button. The page will reload.
  3. Click the "Leads" tab. This will bring up a page titled "Search Leads."
  4. Click the "Display" button.
  5. After the "Search Leads" page reloads, scroll down to the "Report" table.
  6. Each lead's ad name is listed in the "Ad Tracking" column.

How Can I View A Graphical Report of My Ad Tracking Statistics?