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Message Personalization


Message Personalization


What is "e-mail personalization"?

You've received personalized e-mail before - it addressed you by name, or mentioned specific dates. OptinZip let's you create this type of personalized message using a variety of variables. When the system sends your message, it finds each variable, and replaces it with information pertaining directly to each of your leads. This way you can write just one message, and have Lenny Lead read a message that opens with "Dear Lenny Lead," while Lester Leadson reads a message that opens with "Dear Lester Leadson."

Names are only the beginning of OptinZip's personalization features. In addition to full, first, and last names, you can add e-mail addresses, dates, ad tracking category, and extra remove links with personalization.

For detailed instructions, login to your customer control panel from the main OptinZip page. Click the "Help" tab, and then the "Personalize Messages" button in the blue bar at the top of the page.

Why should I personalize my OptinZip messages?

Do you open and read postal mail that comes to you addressed "Current Resident"? Not likely. Much of the power of personalization lies in the fact that people are simply more likely to read e-mail that addresses them by name.

Also important is the fact that personalization features help make your messages more useful to your leads.

Take, for instance, the case of Carrie Customer and her mailing list. Carrie found that, when people on her mailing list had questions about their subscriptions, they often couldn't give Carrie the information she needed to help them. So, Carrie added several lines to the bottom of each message listing subscription information for each lead.

Now, when Sam Subscriber needs to make changes to his subscription, all the information he needs is right at the bottom of the last message he received from Carrie: For detailed personalization instructions, login to your customer control panel from the main OptinZip page. Click the "Help" tab, and then the "Personalize Messages" button in the blue bar at the top of the page.

What personalization features does OptinZip offer?

OptinZip messages can include a wide variety of personalization, including: The OptinZip system can correct the capitalization of most leads' names.

For detailed personalization instructions, login to your customer control panel from the main OptinZip page. Click the "Help" tab, and then the "Personalize Messages" button in the blue bar at the top of the page.

How can I personalize my OptinZip messages?

For detailed personalization instructions, login to your customer control panel from the main OptinZip page. Click the "Help" tab, and then the "Personalize Messages" button in the blue bar at the top of the page.

Can the system correct the capitalization of my leads' names?

Yes! The OptinZip system can correct the capitalization of most leads' full, first, and last names.

For instance, if your lead entered his name on your web form as: Then the OptinZip system can correct that name, so that the lead receives email from you addressing him as the much more professional: For detailed personalization instructions, login to your customer control panel from the main OptinZip page. Click the "Help" tab, and then the "Personalize Messages" button in the blue bar at the top of the page.

Can I add my leads' names to my OptinZip messages?

Yes! Using OptinZip's personalization feature, you can set your messages up to address each of your leads by name.

OptinZip allows you to use your lead's full, first, or last name. You can even have the system attempt to correct the capitalization of your leads' names.

For detailed personalization instructions, login to your customer control panel from the main OptinZip page. Click the "Help" tab, and then the "Personalize Messages" button in the blue bar at the top of the page.

Can I add my leads' e-mail addresses to my OptinZip messages?

Yes! Using OptinZip's personalization feature, you can set your messages up to include each lead's e-mail address.

For detailed personalization instructions, login to your customer control panel from the main OptinZip page. Click the "Help" tab, and then the "Personalize Messages" button in the blue bar at the top of the page.

Can I add dates to my OptinZip messages?

Yes! Using OptinZip's personalization feature, you can include the current date, future dates, and your lead's signup date in your messages.

Each date can be printed in any of the following formats: For detailed personalization instructions, login to your customer control panel from the main OptinZip page. Click the "Help" tab, and then the "Personalize Messages" button in the blue bar at the top of the page.

Can I add my leads' ad tracking category to my OptinZip messages?

Yes! Using OptinZip's personalization feature, you can include your lead's ad tracking category in your messages. For detailed personalization instructions, login to your customer control panel from the main OptinZip page. Click the "Help" tab, and then the "Personalize Messages" button in the blue bar at the top of the page.

Can I insert a remove link at the beginning of my OptinZip messages?

Yes! Using OptinZip's personalization feature, you can include extra remove links in your messages. (Note that a remove link will always appear at the end of your messages, even if you also use this personalization feature to place extra links elsewhere.)

For detailed personalization instructions, login to your customer control panel from the main OptinZip page. Click the "Help" tab, and then the "Personalize Messages" button in the blue bar at the top of the page.